If you're looking for a way to drive growth for your business, you may have heard of the skyscraper technique. This powerful growth marketing strategy involves finding high-performing content in your industry and then creating even better content to "topple" it. In this article, we'll explore what the skyscraper technique is, how it works, and how you can use it to drive growth for your business.
What is the Skyscraper Technique?
The skyscraper technique was first popularized by Brian Dean, the founder of the SEO and marketing blog Backlinko. The basic idea behind the technique is to identify popular, high-performing content in your industry, and then create similar content that is even better.
To do this, you'll need to do some research to find popular content in your industry. This can be anything from blog posts and articles to infographics and videos. Once you've identified a piece of content that is performing well, you'll need to create a similar piece of content that is even better.
To make your content even better, you'll need to do the following:
Make it more comprehensive: Your content should be more thorough and in-depth than the original piece. This might mean including more examples, case studies, or research to back up your points.
Make it more visually appealing: Use high-quality images, graphics, and other visuals to make your content more engaging and appealing to your audience.
Make it more actionable: Include practical tips, strategies, and resources that your audience can use to take action and achieve their goals.
Once you've created your content, you'll need to promote it to your target audience. This can be done through social media, email marketing, paid advertising, and other channels.
How Does the Skyscraper Technique Work?
The skyscraper technique works because it leverages the popularity and success of existing content to drive traffic and engagement for your own content. By creating similar content that is even better, you can capture the attention of the audience that is already interested in that topic, and position yourself as a leader in your industry.
Additionally, the skyscraper technique can help improve your search engine rankings, as it involves creating high-quality, comprehensive content that is likely to be shared and linked to by other websites. This can help improve your website's authority and credibility in the eyes of search engines, which can lead to higher rankings and more organic traffic.
How to Use the Skyscraper Technique to Drive Growth
Here are the steps to using the skyscraper technique to drive growth for your business:
Identify popular content in your industry: Use tools like Google Analytics and BuzzSumo to find popular content in your industry. Look for content that has high levels of social shares, engagement, and traffic.
Analyze the content: Once you've identified a piece of content that is performing well, analyze it to understand why it's successful. Look at the length, format, and style of the content, as well as the topics it covers and the resources it includes.
Create a similar piece of content that is even better: Use the insights you gained from analyzing the original content to create a similar piece of content that is even better. Make sure to include more comprehensive information, visually appealing elements, and actionable tips to make your content stand out.
Promote your content: Once your content is live, promote it to your target audience through social media, email marketing, and other channels. Use tactics like guest blogging, influencer outreach, and paid advertising